During the concept development phase, products are clearly defined. Proxy Biomedical will develop a concept design according to a client’s brief or refine an existing client design for prototype development. From intended indication for use, to preferred features, this requires an examination of the commercial opportunity, predicate devices already on the market, patent landscape and definition of product specifications. At this phase of the design process, every aspect of the product is open for discussion and anything is possible. However even at this early stage, consideration of the design for volume manufacturing is taken into account.